Insight Series - Week OF A CFO (Part 3 – The Final Insights into Market Analysis and How It Relates to Buying a Deal
Hello Friends,
Over the past two articles, we've broken down the essential components of market analysis, revealing the key financial metrics that drive commercial multifamily investments. Now, in this final chapter, we're going to bridge the gap between data and action—how to use market analysis to make actual investment decisions. This isn’t just theory. This is the exact framework we used when transitioning from short-term rentals, fix-and-flips, and single-family homes to high-performing commercial multifamily assets.
If you've been on the fence about making the leap into commercial multifamily, this is the moment that could shift your entire perspective. And to top it off, we’re inviting you to a live webinar on March 13th where we’ll reveal why we ditched Airbnb, fix-and-flips, and single-family rentals for good.
How Market Analysis Directly Impacts Buying Decisions
1. The Power of Data-Driven Decision Making
A CFO doesn’t guess—they rely on financial indicators, trends, and deep market analysis. When we evaluate a multifamily deal, we follow a data-first approach that eliminates emotional investing.
Population & Job Growth: Are people moving in? Are companies expanding? We look at these trends to predict demand and rent appreciation.
Vacancy & Absorption Rates: High absorption rates signal strong demand, while rising vacancies raise red flags.
Cap Rates & Cash-on-Cash Returns: We don’t buy purely on cap rates, but we analyze them against financing costs to determine if a deal makes sense.
New Construction & Market Competition: Is the area oversaturated with new supply, or is there room for rental growth?
Economic Diversity & Resilience: A market dependent on just one industry (oil, tourism, etc.) is a riskier bet.
2. The Risk of Ignoring Market Analysis
We’ve seen investors jump into single-family rentals or short-term rentals without considering these factors—only to get crushed by unforeseen expenses, market saturation, or economic downturns.
Take Airbnb investors, for example. Many ignored how local regulations, demand shifts, and oversupply could eat into profits. The same happened with fix-and-flippers who got stuck with inventory when the market turned.
Multifamily investors who master market analysis stay ahead of the cycle. They buy based on fundamentals, not hype.
3. How This Led to Commercial Multifamily
After years in single-family real estate, we realized that market analysis had to drive our investment strategy—not emotions or short-term gains. Multifamily stood out for one key reason:
✅ Predictability.
Multifamily markets operate on long-term trends. When we used CFO-level analysis, the decision became obvious: we had to pivot.
That’s why we ditched Airbnbs, fix-and-flips, and single-family rentals—and never looked back.
What’s Next? Join Our Exclusive Webinar on March 13th
If you’re serious about scaling your investments and want to know why we abandoned the single-family game for good, join us for a live deep dive on March 13th.
We'll break down:
✔️ The top 3 reasons we exited single-family investing
✔️ How commercial multifamily delivers higher, more stable returns
✔️ Real examples of how we analyze and acquire multifamily deals
✔️ The biggest mistakes new investors make (and how to avoid them)
🚀 Secure Your Spot Now – Before It’s Too Late!
Seats are limited, and this webinar will be packed with actionable insights.
Register now to learn how to take your investing to the next level.
📅 Click Here to Register for the March 13th Webinar
This is your chance to gain real, insider knowledge—and take control of your financial future. See you there!
Final Thoughts
Over the last 3 weeks you have seen a glimpse as to what I do as a CFO for Level 7 Investors. Being a CFO is filled with challenges, opportunities, and a relentless focus on how to bring the best deals to our investors. It’s just as important what deals you don’t make as it is what deals we do make. My job is to ensure that our investor money is secure and has the potential to grow. Over the past 3 weeks you learned what we look at to ensure that happens.
If you’ve ever considered investing in commercial multifamily real estate, I’d love to see you at our webinar on March 13th.
Thanks for being part of our journey. If you have any questions, feel free to reach out to me —I’d love to hear your thoughts!
To your success,
Manny Del Val
CFO, Level 7 Multifamily Investors
I can be reached on the following social media platforms
